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When people see you just passing and something gets registered in their minds. It shows how far advertising can go that I can even become one walking along the street. Ok, a customer just saw me and remembered he has some clothes that needs our grand style laundry service and I will be going over to his place for a pick tomorrow morning. So I just struck a deal for making a stroll to meet up with another customer.
Yes, it points back to how powerful advertising and marketing can be. Representing a brand means you need to look good ALL the time especially when you are stepping out. Even you casual wear has to be up to standard. Some did not see the need to always give out their T-shirts for laundry services until they saw the difference when I wear one. I guess this is me doing eye-catching advertisements.
That was by the way, my focus in this article is about compressing. It is more of a computing term that talks about making a file transferable or usable in smaller devices. It is not computer this time but this is me asking myself the question of ‘how can we compress our brand?’.
New banks are making waves over here because their banking app is light enough. In short, youths NOW have their go-to banking apps. A question of, which and which old pattern banks are likely to face bankruptcy if they don't switch fast.
The same fate goes with social media apps. The lighter, the better. It was what made Facebook to scale, compressing videos and images for customers to have access even at a bad Network; you can call that optimization advantage. And yes, we (as a company too) need to optimize.
The area to focus on is energy and machineries. I talked about this earlier but on the surface. This morning I told my co-partner, we need to do business as if we are very exposed. We are running a heavy industry no doubt but if we can think wide, we can compress this company; making it light while still maintaining efficient service and product delivery.
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energy is becoming a very vital commodity that it has to be properly managed. Even adding to that, opting for a more reliable one. For instance, the problem of blackouts was curbed for small roadside businesses when rechargeable bulbs became affordable and long lasting.
Just imagine the extra cost daily to keep your small kiosk visible from 7:PM to 9:PM depending. We are talking of at least a small generator here and constant fueling (also put the high gas prices into consideration. You can add monthly maintenance/servicing if you want to.
The fact is, there is a need to convert your business to a light version so that it can be able to scale. It is something to really look into. What equipment needs to be replaced. This is not about running heavy duty machines, we have to leverage the latest techs; energy saving but efficient production processes.
Think for instance, the ideas of bringing in inverter irons. We are talking of 250V replacing 1000V for dry irons and 700V replacing 1200V for steam irons. We can see the energy cuts. How about going for the same across all our entire equipment? Currently, I get that relief in our weaving machine since it is not energy consuming at all.
To conclude, let me add, the solution to the entire energy problem is not actually focusing on buying more energy but rather, looking for ways to reduce energy usage. If we can opt for inverter devices we can lighten up the entire company while still working very effectively and yes, efficient also.
Business is about finding satisfying solutions to problems. In an economy where general electricity is very unreliable, gas prices are on the high side, heavy duty machines will not do much good if indeed one needs to see profit. The solution is to convert your brand to a light version industry.
This is an article covered by dani-EL; a broad niche writer. I write on faith, life facts and daily living, business and economics, small scale and daily businessing, cryptocurrency and technology. And yes, I do cover articles on financial education and investment updates. And note, if I happen to be a financial adviser to you, the TOP financial advice should be ‘DYOR’ (Do Your Own Research), I can't afford to break your heart
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