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Nobody really likes the word 'fear' or hears it being spoken about positively in the business world. Everyone wants to overcome it or somehow survive through it. However after over ten years in business, I have discovered the opposite: fear isn't the enemy; rather, fear is your best friend.
Every entrepreneur and investor knows this fact well. The split-second before you are to build out your next product; the day you are to reveal the news to the world, the first moment you decide to deposit any cash into cryptocurrency; each one comes with fear as a guest.
Fear is merely a self-preservation instinct; it's that inner voice saying "don't send this transaction without rechecking your address"; the feeling you get before researching a project thoroughly before buying into it, or that instinct of "Hmmm, maybe we should look at that piece of code again."
Fear offers action-oriented feedback for your business. When you fear releasing your next product or implementing the latest business idea, it signifies that you care deeply about its potential success and what matters most to you.
Fear allows you to refine your game; without it, people end up in the red and getting wrecked for being careless. Every single time that you felt scared and proceeded anyway (i.e., take on the controversial idea, took on the new feature or invested heavily in a project), you leveled up.
An important truth here is that both fear and faith exist simultaneously in business. Faith compels you to enter unknown territories, whereas fear prevents you from throwing your money away to others. This combination creates the perfect balance.
Fear makes you a better thinker; it forces you to question yourself multiple times over, and in doing so, examine your own business strategies from every angle. When you view fear as information rather than as a roadblock, it transform from fear, uncertainty and doubt (FUD) to strength.
The most respected entrepreneurs and business owners are not the fearless, but rather they are people who acknowledge fear, but refuse to be paralyzed by it and instead use it as a guiding force for greater strategic decision making.
When fear makes itself known ahead of an important task, welcome it. Your greatest business ally has come to guide you through to victory. Simply listen to what it has to say, then follow it by performing your own intended task. Feeling fearful doesn't indicate you're doing something wrong; often, it means that you are about to achieve something monumental.
Avoid attempting to eliminate fear altogether and, instead, partner with it. Allow it to assist you in building something amazing, for real progress is never the result of evading fear but rather of channeling its power. The greatest successes are never attributed to a person free of all fear, but to one who has discovered how to use it to their advantage.