Having watched it closely for the last few years, it is amazing to see how far it has come in that short while. To imagine where it could go from here is mind boggling so I just focus on where things are.

Right now, I think it is a little too pandering and focussed on capturing your attention to make you use it as much as possible. The meta and Google platform model. It sometimes goes so far to please the user that it starts to lie and pump out fiction.

Not pleased about that and it is a little worrying where it might go. It may not be able to replace people now but eventually. All in the hands of big corporations who only want profit. Not encouraging!