A lack of content that the outside worlds wants to inform themselves with. We need quality info-blogs, rather than low interest family albums.
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I think anything goes on Hive—we can be a hub for all kinds of content—but really, if we have good posts and relevant information that the outside world can see and find interesting, it will definitely be better.
While everything goes, what gets curated determines the effort put into that content. Right now the few left have gotten comfortable putting in the least amount of effort to get curated and don't put out anything the outside worlds wants. All the SEO in the world matters little