Following the trends of time is building a sustainable business patronage.

in Be Entrepreneur9 months ago

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Hello everyone, my name is Giboss. It has been a while since I was away from this great community. Sorry to all for my late posting for some time now.

I went down with illness and issues of life. From workplace to family challenges and all of those. Which really affected my writing time. Forgive me, I didn't leave the family at all.

Life is a trend, and how you trade it is how you make your profit and progress. I gained more insight while I was away from this platform. One of those insights is that everything we do must be done with some sort of high level of determination.

This determination should be one that would propel your journey to the highest level of the profit you want to maximize. Like I said, while I was away, I got enrolled in business class with high entrepreneurs.

For the past few months, I've stayed in that training, and all that I've observed that is critical in business is understanding the shifts that take place in the market space.

Business is not constant; trends change, and what is constant in life is that change in trends. I thought I knew it all, but trust me, I lost it all when I didn't pay attention to new trends in business.

I didn't understand that partnership can properly take one's business to the next level based on the new trend. Not only that, but I decided to hold on to what I know and believe I have a business selling names.

Today my business declined, my patronage declined, and my profit also declined statistically. Because I didn't pay attention to the trend and how the new market is moving.

Many businesses are going down because the CEO and owners have failed to recognize that partnership is not a whim but a new normal trend in today's marketing. I lend my experience to that of the Nokia CEO's farewell speech. Stephen Elop remarked,

“We didn’t do anything wrong, but somehow, we lost.”

These words became symbolic of how even the strongest companies can collapse if they fail to adapt. Nokia, once the undisputed leader in mobile phones, enjoyed global dominance with its durable devices and unmatched trust.

But the rise of smartphones shifted consumer preferences. The transition from keypads to touchscreens was underestimated, and instead of adopting Android, Nokia aligned with Microsoft’s Windows Phone.

Unfortunately, the platform lacked widespread appeal, leaving Nokia unable to compete with Apple’s iOS and Google’s Android. Another major weakness was its slow pace of innovation.

While Apple and Samsung delivered sleek designs, powerful features, and thriving app ecosystems, Nokia continued focusing on durability and basic phone functions.

This created a gap between evolving consumer demands and Nokia’s outdated offerings. Internal challenges worsened the problem.

Bureaucratic decision-making slowed Nokia’s response to market trends, and by the time it tried to recover, competitors had already pulled far ahead.

The business of today's world requires one to go into a sustainable partnership, and not just that, but one that can move with the trends.

When I lost one of my biggest opportunities and patronage. At first I thought the client just wanted to live, but little did I know that I was losing focus on satisfying my clients.

All I was still feeling was the praise of a few years back would still cover me. Nokia’s decline now serves as a timeless business lesson: success is never permanent.

To survive, companies must embrace change, prioritize innovation, and anticipate customer needs. Those who fail to evolve risk losing even the strongest empires.

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