I honestly think that US fast food chains located internationally probably taste worlds better than the bland stuff we have here. The burgers aren't bad, but these chicken sandwiches had no taste to them.
I can make a better tasting burger than Carl's Jr. from frozen patties and ingredients from the grocery aisle, and probably at 1/5 the price considering how many burgers I could make. The real cost is the convenice.
!BBH
!PIZZA
!ALIVE
!DUO
Carl's Jr might be the best burger from fast food chain here. only non chain one could beat them, but they got out of business years ago. Last year or a couple years ago they got a new master franchisee but I haven't seen any of their new outlet yet.
Burger king had given up on burger and they joined McDonald focusing on their fried chicken.
Is beef more expensive there? That might be why they shifted, especially if there's not as big of cultural history associating it with burgers.
South East Asian prefer rice, they take bread as snack, so many of them or many of us here see burger as something expensive because it can not make us full.