I won't lie that I usually talk about the possibility of making money, in the case of crypto, with posts and engagement. It's simple to compare: I say that on Instagram you post photos to get likes and comments and that's it, but here on Hive, you can do the same (using the liketu frontend) and earn all that and even more, which is crypto, that is, money from your first post.
Of course, I also talk about freedom of expression, community, meeting new people, and so on.