Unfortunately.
Don't misunderstand me, I love the idea, but nobody will use it with this service provider, as it is insanely expensive. I've tried the crypto bill payment on their site, too. $100 and selected the USDT on Polygon as the cheapest trx fee is there.
This is what i get:

So 8% fee on crypto bill payment...
You can check on their site, dont need to register for a quote, just fill with fake data till you get final payment amount. zypto.com/personal/pay-bills-with-crypto/
It would be great to do with 1 of the DC provider, which the Visa, MC support. For example, in Europe, the Tap, Gemini, Nexo ones, they are in MC crypto card program, much less fees, free card or Wirex also pretty good. (I don't know about the rest of the world, but sure, you can find good ones everywhere, and making a deal if Hive is paying for it, must be simple + they all have already huge userbase.)
In this form, it is just waste of money. If it would be 1-2% diff, maybe, but it is off by 5-8% compared to other similar services. That's why it is unknown, and nobody use it, they go after small (or dying) chains. Their yt channel have 700 subs...