The company appears very professional and forward-thinking with a complete and integrated suite of products.
Where are you getting this from? The proposal itself? Edit: Oh, I"ve seen your other comment about the website.
I'm not concerned about the costs, more about the specification that elicited the costs and whether there was an open process that invited other developers to submit. In many ways, 20,000 HBD seems a very low-cost for a service that works.