More marketing. No one I know has heard of HIVE. :)
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we have so much spent on marketing!! Rally cars, boreholes, now a documentary in Al Jazeera...maybe not more, but the how should change.
I googled HIVE when I was told about Hive by friends. It was 256th on the list, the name is awful. There are so many things called Hive. Even in Kirkcaldy my home town the local LGBTQ cafe/hub is called the Hive.