What I suggest is you put together an intro video with the results of all of your planning over the last while. Assuming you are looking for an audience much wider than Hive, you will have to start from scratch so people can get up to speed quickly and not feel left out.
Plus, when we start help spreading the word and new people check out of curiosity, you want them to find some content and hopefully it will hook them into following and playing along.
Kinda like the businesses we help with setting up their online profile/presence. Get a vision, mission, logo and put your story there for people to discover and become involved with. Then, follow it up with consistent content and then work on engagement and building a community.
Love the collaborative and inclusive planning & building so far. Can’t wait to see it take off