OK. So for the same reason we should keep investing in the rally car, I bet it gets a lot of views too! It's not important if it translates in real results for Hive.
But thats not even the point, maybe I'm wrong and you are right. So if you are so sure about it. Do the right thing, make a proposal to DHF and let the community vote. A lot of people trust you and I bet you would pass the proposal. Just don't use the reward pool, because thats not the purpose, right?. At least there will be transparency, you would have to show metrics, goals, etc.
I like the idea of sharing elsewhere. But I wouldn't vote a proposal the way it is today, I don't think we get enough views on Hive. Only a very few posts get over 200+ views, maybe less then 3 a day? The little we get don't have anything to trigger the user interest in learning about the platform. So the real return is small. I don't care how much it cost in marketing agencies, the cost is irrelevant if there are no proven results back to Hive.
You need to make better use of all these views you say are so important.