Markets are generally out of our control given it is speculative. The absolute most that could be done is better marketing, whatever that means, and also more appealing developmental features to drive in more speculation. We have had some fun features added to the front-ends over the past year but those are features that make existing users happy. They don't ripple out and make those less aware of Hive hear of us.

This is why this is the real problem, the volume drying up signals less interest overall, and the exchanges don't make much money from small volume orders. The death of Hive wouldn't necessarily be infighting and people leaving and not posting, but the exchanges dropping support.