I've not heard of this specific figure but have been aware of this social media trend of people collecting these small figures and placing it all sorts of places. This was interesting one I've come across so far is making a miniature building for them to live on. I used to think it was childish but now more so it awakens the inner child in us, anything that does the latter is great in my books :)
I've not heard of this specific figure
You can check on social media to know more about this product and about the company. I am sure the strategy and history of the company will make you curious, and you will know a lot about the marketing strategy and business model they followed.
making a miniature building for them to live on.
That's awesome. Yes, they awaken our inner child soul and give us pleasure and happiness which cannot be explained so easily. I was never fascinated by toy products, but these plush keychains really caught my eye and brought my inner child back...
Thank you...