Huh didn't see this post before you wrote about it. This introduction post doesn't looks so attractive, of course maybe gift can attract more people but not sure.
Honestly I don't think that I'll play much in this game coz I don't have enough time.
On the other side of hand why not to give it a chance...
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A new game can always be seen as a kind of opportunity. I started to play SL when they brought out alpha and I made a lot of money later on because of that :-)