The manufacturers themselves are to blame for the costs. Why was the term “schnitzel” written in capital letters, but ‘vegetarian’ in smaller ones? Logically, “vegetarian” should have been written in larger letters, since that's what's being sold and not a schnitzel.

Besides, something like this costs next to nothing; it's done all the time—new packaging, new texts, new campaigns.

And if they're done well, they stick in your mind even decades later.

"Aus Raider wird Twix, sonst ändert sich nix." ;)

“Raider becomes Twix, nothing else changes.”